Vida Nueva’s branding includes the re–design of their logo, business cards, letterhead/envelopes, banners, pens, t-shirts, etc.
Their original logo consisted of a dove, a “cross” and the words “Iglesia Cristiana Vida Nueva – Apasionados por Cristo”. They really liked the dove, so they asked me if they can keep it in the new logo. I showed them that the way the dove was it was going to look too crowded so I suggested we simplify the dove and to only use the name of the church. They really liked the new design, but I was asked to make the dove’s wing with three stripes. I drew the stripes from the original dove and blended them in the new image.
I used a gradient with warm colors to symbolize the light coming upon the life of a new believer and the hope that there is in Christ Jesus.