The Carrasco Team Realty
The redesign of the Carrasco Team Logo had only one specific request, and that was to keep a “cross” in it.
It was challenging at first, because I did not want it to look like a church, but rather an icon that would represent its core business: real estate.
After brainstorming for this project, I came across the though of the Carrasco Team opening new doors for their clients – and after some sketching, I was able to come up with a symbol that embraces their values and meaning for their business:
- A door – representing the entrance to a new place
- The letter C for Carrasco
- Making use of the negative space I drew a “cross” in the middle to grant their request; and which also can be interpreted and read as the letter T for Team
- The color and typography chosen represent the professionalism, integrity and elegance of this brand